Kids Central Toys, Fashion & Home
"We
engaged VMS to help us achieve our vision
to transform our 'Kids Central' children’s
department store & 'Early Learning Center'
Toy store, from poorly merchandised and a
poorly VM trained, retail group. Into a Group
that delivers to our customers the best in
presentation practices.
VMS has educated us to be empathetic
with the stores that we create. VMS has shown
us how through clever presentation we can
complement the products that we sell and
entertain the customers that buy’s them.
VMS helped us translate this vision into
the contemporary stores that we have today.
During a recent market research exercise,
the shopping environment that VMS has helped
to create was one of the standout comments
from our customers."
Jodie Kelleher
GM Buying, Merchandising and Marketing
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